Theme architecture
Online Store 2.0 sections and blocks that marketing can use without breaking speed or schema.
Projects · from $25,000
Fix it where it starts.
Most store problems that look like marketing problems are data and architecture problems underneath. We fix the foundation so every channel built on it gets better at once.
Our signature build
The product intelligence layer.
One source of truth for every product fact, built in Shopify metafields and metaobjects. Your product pages, structured data, Google feed, filters and AI files all read from it, so a fact changed once is correct everywhere.
- No more specs that disagree between the page and the feed
- New features show up on the page and in schema the day you add them
- Editable by your team in the Shopify admin, no developer needed
What we build
Engineering that pays for itself.
Speed and the edge
Core Web Vitals by template, image and script budgets, and Cloudflare Workers where Shopify alone can't go.
App stack cleanup
Fewer apps, faster pages, lower bills. We replace what's replaceable with a few lines of code.
Checkout and Functions
Shopify Functions and checkout extensions for discounts, delivery rules and validation on Plus.
Migrations
Platform and theme migrations that keep your rankings: redirect maps, content parity and checks before launch.
Custom apps and tools
Private apps and integrations when off-the-shelf won't do, built to be maintained.
Questions
How are projects priced?
Fixed price after a short scoping call, never hourly. Projects start at $25,000; typical projects run $25,000 to $80,000.
Do you build themes from scratch?
When it's the right call, yes. More often we fix the architecture of the theme you have, which is faster and keeps what already works.
Headless or not?
Usually not. Most brands get more from a fast Online Store 2.0 theme plus the edge than from a headless rebuild. If headless is right for you, we'll say so and why.
Who maintains it afterwards?
Your team, or us on a Summit plan. Everything ships with notes, in your repo, under your ownership.
Next step
Have a project in mind?
Tell us what you're trying to fix. We'll come back with an honest scope and a fixed price, or tell you it isn't needed.